| |
Phone Marketing Tactics-What Works and What DoesntIf you are someone working in telemarketing, you have likely received a wide variety of responses. You likely have received the polite no thank you and responses not fit for printing. Every now and again you get the interested client. Ever wonder why? Ever wonder why some telemarketers seem to get great clients and you seem to get the rude and abusive ones? Ever wonder why they seem to make heaps of money in commission while youre stuck with your basic hourly wage? The problem could be in your sales technique. This article will look at ways to capture a prospective clients attention and keep it. Here is a closer look at phone marketing tactics, what
works and what doesnt.
Whoever said it is as easy as 1, 2, 3, got it spot on. The 1, 2, 3, tactic works in so many areas of life. Teachers use in lessons and journalists use it in their writing. Salesmen and women have also been able to implement it in their pitch. The 1, 2, 3 tactic involves basically telling someone the same bit of info three times. This will help insure it will stick in their memory. The trick is to put the correct spin on it.
The first step in the 1, 2, 3, tactic is to simply tell them what you are going to tell them. Sounds silly but you would be surprised how often this is used. Think of new papers with their attention grabbing headlines, or teachers when they introduce a topic. The same can work in sales. Think of a line to grab their attention. For example, if your selling insulation ask, could you use 20% more money in your pocket every month, and go from their. Once you get them interested the rest is much easier.
The next step is to actually tell them what you are going to tell them. This is the bulk of your pitch so you need to hold their interest. For example, lets return to our insulation example. The initial pitch was having 20% extra money in their pocket each month. You then need to explain how this product will achieve that goal. Facts such as reduced heating bills and a more efficient house are good things to offer up. How quickly this product will pay for itself and start saving you money is another excellent angle. Guarantees that are available can also help swing the balance in your favor. You want to sound believable. If you sound like someone who will say anything to make a sale then you will not likely be successful.
The final step is to restate you initial message. You need to recap what you have said thus far and emphasize how this product can help you achieve that goal. This is a great opportunity to provide more information should the client want it. This is also a great time to arrange an appointment or another time to call back. If the ask for a call back or further appointment than you will know that you have made an impression on them. You chances of a successful sale are greatly enhanced.
By sticking to the simple 1, 2, 3, tactic, you should notice an improvement to how you are received. You should also notice an increase in sales and income. Remember, you must sound sincere. If you sound like someone who just wants to make a sale then you will not be successful. By offering good quality information along with you sales pitch, youll be well in your way to greater sales and commission. |
|
|
|
|